We also offer "takeover campaigns" where viewers visiting uafc.co.uk see a large ad when they first come to uafc.co.uk each day, and then they see the message reiterated throughout the site in banner and sidebar ads. The advertiser essentially "takes over" the site for one or more days. This approach works very well as a branding play because the brand is visible to viewers throughout their entire visit to the site. Click-through rates are very high. Advertisers are pleased with the results, and negative reader reaction is minimal because everyone is familiar with banner and sidebar advertising. This style of advertising is particularly good for targetted approaches.